Kuala Lumpur, October 6 - Members of Esso's and Mobil's Smiles Driver Rewards loyalty programme (‘Smiles’) will have more reason to smile during the Smiles anniversary celebrations.  In conjunction with the first anniversary of the introduction of Smiles, Esso and Mobil are offering exclusive rewards and privileges to thank their customers for their loyal support throughout the year.

During the first phase of the anniversary celebrations from July 1 to August 31, 2006, Smiles members enjoyed special discounts on instant redemption of Smiles points for fuel and gifts.    

In the second phase of the celebrations which will run from September 4 to October 31, 2006, Smiles members who are Citibank credit cardholders will get to enjoy even more benefits.  With any purchase charged to their Citibank credit card, customers can participate in a contest to win 50 weekly prizes of Smiles points worth 500 ringgit and be in the running for the grand prize of a brand new Nissan X-Trail.

Esso and Mobil had introduced the Smiles Driver Rewards loyalty programme (‘Smiles’) in 2005 to replace the Esso XCHANGE and Mobil Lifestyle Plus programmes.  The Smiles card is accepted at more than 560 Esso and Mobil service stations nationwide, offering customers even greater convenience.

Customers holding Esso's and Mobil's Diesel Discount Card are not left out as their cards also double up as a Smiles card. Customers collect Smiles Points with fuel and mart purchases. Points accumulated can then be used to ‘pay’ for fuel or mart purchases directly at the stations just by presenting their Smiles Card, so there is no need to fill up forms or wait for vouchers. Redemption for mart purchases can be made for anything except tobacco and e-pay service. Every RM1 worth of mart purchase can be redeemed on the spot for only 100 Smiles Points. Besides redeeming for instant fuel or mart purchases, customers also have the option of redeeming for other attractive gift items that are available in the catalogue.

In the future, Esso and Mobil plan to provide its customers with even more rewarding offers. Look out for upcoming festive promotions at participating Esso or Mobil service stations.

For more information contact Smiles Customer Service Center at 1-300-880-323 (Mon to Fri, 9am – 5pm, Sat, 9am – 1pm.