KUALA LUMPUR, September 12 – With rising inflation rates and the ever increasing cost of living, Esso's & Mobil’s latest Smiles promotion will help to keep expenses low by offering instant redemption for daily essentials such as rice and cooking oil.

From September 15, Smiles Card members can redeem 5kg of Bernas Faiza Mas rice with only 900 Smiles points or 2kg of Vesawit Cooking Oil with only 400 Smiles points. This represents savings of 30% and 40% respectively off the normal retail price for these items. This special redemption will run throughout Ramadan and ends on October 31.

“With over a hundred years of history in Malaysia, ExxonMobil prides itself on being a good neighbour, contributing towards the development of local communities in a sustained and mutually enriching partnership.  We understand the needs of drivers and the challenge of keeping costs down especially with the coming festive seasons hence we want to put “smiles” back onto our customers' faces by offering daily essentials in our Smiles Driver Rewards redemption programme,” said Puan Faridah Ali, Retail Business Director, Esso Malaysia Berhad.

“At Esso and Mobil, we constantly seek to meet our customers' needs and strive to provide greater convenience even in our Smiles redemption programme. We want to offer customers more choices, be it attractive gift items from our redemption catalogue, or instant redemption for daily essentials, such as in this latest promotion," she added.

Bernas Faiza Mas rice and Vesawit Cooking Oil were selected as part of efforts to support Malaysian products.

The Esso and Mobil Smiles Card is a free loyalty programme card accepted at about 530 service stations in Malaysia that enables you to earn points from both Esso and Mobil service stations. Smiles Points will not expire as long as customers earn points at least once per year. Smiles Card members can redeem their Smiles Points instantly for fuel and mart items at the stations, or exchange the points for attractive household appliances, car accessories, lifestyle items and more. Every RM1 spent on Synergy fuels and mart items* is equivalent to 1 Smiles Point.

To become a Smiles member, drivers just need to fill up the application form found at all Esso and Mobil service stations and submit it back to the service station or fax or mail back to the customer service centre.

“Moving forward, we will be looking into different promotions to help our customers to save through various offerings we can include into our Smiles Driver Rewards programme,” Puan Faridah said.

* except tobacco and e-pay services