KUALA LUMPUR, November 21 – In their latest nationwide promotion, Esso and Mobil today officially launched its partnership with the Malaysia Tourism Promotion Board during the ZOOM! Malaysia Travel Fair at the One Utama Dataran car park.

The ‘Discover Smiles ZOOM! Malaysia, Keep the Car promotion’ was officiated by Datin Seri Jeanne Abdullah, wife of the Prime Minister, Minister of Tourism Malaysia Dato’ Sri Azalina Dato’ Othman Said and Esso Malaysia Berhad Retail Business Director Faridah Ali.

”At Esso and Mobil, we are pleased to help promote interesting holiday destinations within Malaysia through our Smiles Driver Rewards programme,” says Faridah.  "This latest promotion is our way of thanking and rewarding our loyal customers for their continuing support.  The prizes have been selected to enable the winners to fully enjoy the best of Malaysia - Malaysian holiday destinations and Malaysian-made cars."

Discover Malaysia with Smiles

The ‘Discover Smiles ZOOM! Malaysia, Keep the Car promotion’ will start on November 21, 2008 and end on February 20, 2009. Smiles cardmembers just need to spend a cumulative amount of RM50 on Synergy fuel within the promotion period and they will automatically qualify to participate in this promotion. Twelve lucky grand prize winners will each stand to win a Perodua Myvi 1.3 EZI plus a 3-day 2-night road trip (inclusive of accommodation, transportation and food) for 4 persons to Melaka, Lumut, Cherating or Kota Kinabalu.  Another 350 units of TiBO GPS navigator system are up for grabs as consolation prizes.

Smiles at ZOOM! Travel Fair

As a partner of Tourism Malaysia, Esso and Mobil will reward customers who purchase packages from the ZOOM! Travel Fair with a chance to win various treasures from the Smiles Treasure Box. Customers can sign up for Smiles membership at the fair.

The wonders of Smiles

The Smiles Card is a free loyalty programme card accepted at about 530 Esso and Mobil service stations in Malaysia that enables customers to earn points from both Esso and Mobil service stations. Smiles Points will not expire as long as customers earn points at least once per year. Smiles Card members can redeem their Smiles Points instantly for mart items at the stations, or exchange the points for attractive household appliances, car accessories, lifestyle items and more. Every RM1 spent on Synergy fuels and mart items* is equivalent to 1 Smiles Point.

* except tobacco and e-pay services