KUALA LUMPUR, March 31 - Esso Malaysia Berhad (Esso) and ExxonMobil Malaysia Sdn Bhd (Mobil) today launched their latest Smiles promotion designed to help ease customers' financial burden amid the high costs of living during the current global financial turmoil.

Aptly named ‘Discover New Ways to Save’, the promotion can help Malaysians save on everyday necessities which are redeemable via the use of their Smiles Driver Rewards loyalty points.

The promotion will run for two months from March 30 – May 29, 2009 and is available at participating Esso and Mobil service stations nationwide.

During this period, Smiles members will be able to redeem selected items at special rates, such as a 500g of Milo for only 650 Smiles Points, 100g of Nescafe Classic for 800 Smiles Points, and 505g of TEAPOT Sweetened Creamer at 200 Smiles Points per can.  This represents savings of between 20 to almost 30 per cent off the normal retail price.

“At Esso and Mobil, we understand the needs of drivers and the challenge of keeping costs down hence we want to put “Smiles” back onto our customers' faces by offering daily essentials in our Smiles Driver Rewards redemption programme,” said Puan Faridah Ali, Esso Malaysia Berhad Retail Business Director.

“This latest promotion is an extension of last year's highly successful promotion, where Smiles members were given the opportunity to redeem rice and cooking oil at 30 – 40 per cent off the normal retail price,” she added.

To redeem items, drivers are required to be Smiles members. Non-members can register by filling up an application form available at all Esso and Mobil service stations and then submitting the completed forms at the service station or via fax to the Smiles Customer Service Centre at 03-7728 6225.

The Esso and Mobil Smiles Card is a free loyalty programme card accepted at about 530 service stations in Malaysia that enables customers to earn points from both Esso and Mobil service stations. Smiles Points will not expire as long as customers earn points at least once per year. Smiles members can redeem their Smiles Points instantly for fuel and mart items at the stations, or exchange the points for attractive household appliances, car accessories, lifestyle items and more. Every RM1 spent on Synergy fuels is equivalent to 1 Smiles Point. For more information on Smiles Driver Rewards, call 1-300-880-323 during business hours or visit www.exxonmobil.com/smilesmy.